My Work
I believe actions speak louder than words.
Below are some samples of what my work has produced.
Campaign Management
Non-Profit Fundraising
501(c)(3) Impact Report
Brand: local 501(c)(3) non-profit
Goal: increase giving levels, donor engagement, and brand awareness
Approach: developed annual impact report, and leveraged internal and external communication strategies including email, social media, multimedia, and grassroots communication.
Results:
Giving increased by 100%
Donor engagement increased by 300%
Core Values
Culture and executive communications
Brand: development and construction
Goal: build company culture, refine executive voices, increase awareness of the mission.
Approach: rolled out internal marketing campaign, management-level communication training, and executive communication campaigns aimed at employee engagement.
Results:
Employee participation: 65%
Won Best Places to Work
Increased social media engagement by 200%
E-Commerce
Email Marketing Campaign
Brand: premium e-commerce product
Goal: generate at least $20k from one sale (our biggest goal yet for a 6-month-old brand)
Approach: offered 25% off for one week. Marketed through email, targeted ads, social media, and grassroots.
Results:
Doubled monthly revenue
Tripled email marketing list
Video Projects
